5. Promotions report

🎯 Promotions Report

Promotions report shows information about sales where discounts or bonus programs were applied.

This report helps analyze the effectiveness of marketing campaigns and monitor the impact of promotions on business profitability.

📋 What data does the report include?

• Receipt number — unique sale identifier
• Date — purchase date
• Customer — buyer to whom the promotion was applied (if available)
• Discount type — type of applied discount (percentage, fixed, bonus, etc.)
• Discount % — discount percentage
• Bonus discount — additional bonus discount (if applicable)
• Initial price — price before discount is applied
• Discount amount — total discount value
• Final price — final amount after all discounts

📊 What is this report used for?

• Analyzing the effectiveness of promotions and marketing offers
• Evaluating the impact of discounts on revenue
• Controlling correct use of bonus programs
• Making decisions about future promotions

⚠ Important

• Regular analysis helps avoid excessive discounting
• It is recommended to track the ratio between discount amount and final profit
• Data accuracy depends on correct promotion setup in the system

The promotions report is a tool for controlling marketing efficiency and sales profitability 📈